Archive for March, 2007

Posted on Mar 31st, 2007

Opal is a magnificent gemstone whose shades encompass virtually every hue in the color spectrum. The play of color is different on every stone, and its shimmering hues gave rise to the word ‘opalescent.’ Because it is such an entrancing and unique gemstone, it is no wonder that opal jewelry is very popular among collectors and fashion enthusiasts.

Opal is the birthstone for October and its history is peppered with superstitions and beliefs that it caused both good luck and bad luck. In Europe, it used to be thought of as the ‘official’ stone of thieves and robbers. One of the greatest contributors to the myth that opal jewelry causes misfortune is a misreading of its depiction in Sir Walter Scott’s 19th-century novel ‘Anne of Geierstein.’

However, many cultures associate the opal with white magic and good fortune. The ancient Romans used opal jewelry as talismans and for them, it symbolized purity and hope. The ancient Greeks, on the other hand, believed that it gave the wearer the abilities to prophesy or foretell the future. It was also thought to bring luck to the wearer.

The popularity of opal jewelry is on the rise. Although it is classified as a semi-precious stone, the black opal can cost as much as a diamond. Opals can also range in price, depending on their color. Generally, red opals are the most expensive while blue opals are the least. Also, doublet or triplet opal jewelry, or a piece of opal that is sandwiched between two other materials is less expensive than solid opal pieces. Set in gold or silver, or embellished with other gemstones, there is a wide variety of opal jewelry to choose from.

Men and women throughout time have been fascinated and captured by the iridescent colors of opal jewelry. Bad or good luck notwithstanding, these multi-colored gems are worthy additions to any wardrobe. A person cannot be blamed for thinking that wearing an opal necklace, earrings, bracelet or ring is somehow just like having a piece of the rainbow close to the skin.

Sam Serio is an Internet Marketer, musician and a writer on the subject of jewelry and gemstones. For more information on jewelry and gemstones, we cordially invite you to visit http://www.morninglightjewelry.com to pick up your FREE copy of “How To Buy Jewelry And Gemstones Without Being Ripped Off.” This concise, informative special report reveals almost everything you ever wanted to know about jewelry and gemstones, but were afraid to ask. Get your FREE report at http://www.morninglightjewelry.com

Posted on Mar 30th, 2007

There is an old adage that says work isn’t really work if you enjoy what you’re doing. If one of your hobbies is jewelry making, why not turn this activity into a source of income? You’re already having fun anyway, and it wouldn’t take a whole lot more to share your jewelry creations with people who would appreciate them and be more than happy to pay for them. With a bit of extra effort, time management and discipline, jewelry making is a great way to have fun and make a bit of extra money on the side.

Whether you’re a novice about to enter the jewelry making field for the first time or whether you’ve been doing this for some time now, there are always several basic factors to consider. First, it’s important to have an adequate amount of space where you can work unbothered for a certain length of time each day and where you can store your jewelry making materials and tools. It doesn’t have to be a large space, just a corner or room where you can concentrate on bringing your ideas to life and be free from undue distractions.

Second, if you haven’t already, decide on the kind of jewelry you are going to make. If you’re just getting your feet wet in the jewelry making arena, start out with something simple. Think about what type of jewelry you’d enjoy and feel comfortable wearing and go on from there. Whatever materials you might need are readily available either on the Internet or in a physical retail store. Then, as you become more adept at what you’re doing, you can start exploring other, more complex jewelry making techniques. Remember, there is a plethora of information resources to help you make money from your hobby: books, specialty magazines, the Internet, and other jewelry makers.

After you’ve made a number of jewelry items, there are steps you can take to get other people interested in them. Be a walking advertisement for your jewelry making business. Wear some of your creations whenever you go out: wear them to work, when you go to the supermarket, or when you attend parties. Word of mouth is also a great way to let other people know about your jewelry making endeavor. Show some of your finished pieces to family and friends, and encourage them to spread the word.

The important thing to remember is that you continue to enjoy making jewelry and to take pride in your creations. Your love for jewelry making will be the key factor in maintaining your creativity level and it will help you come up with the designs that appreciative customers will buy. Never forget the ‘fun’ factor in jewelry making, as this will be reflected in your work, and the ‘profit’ factor will follow.

Sam Serio is an Internet Marketer, musician and a writer on the subject of jewelry and gemstones. For more information on jewelry and gemstones, we cordially invite you to visit http://www.morninglightjewelry.com to pick up your FREE copy of “How To Buy Jewelry And Gemstones Without Being Ripped Off.” This concise, informative special report reveals almost everything you ever wanted to know about jewelry and gemstones, but were afraid to ask. Get your FREE report at http://www.morninglightjewelry.com

Posted on Mar 29th, 2007

No, by jewelry and the darkside, we are not referring to Darth Vader’s dark side of the force. However, the idea of jewelry inspired by Anakin Skywalker, the Sith and his Emperor sure is tantalizing. Here, if you think more about the likes of Morticia Addams of the Addams family, then you’re on the right track. Gothic jewelry is the type of jewelry that the likes of her would wear: mysterious, brooding, yet elegant. Viewed this way, jewelry and the darkside certainly can go hand in hand.

Gothic jewelry, or darkside jewelry, as opposed to ‘light,’ evokes images of the macabre and the preternatural: vampires, the dead and undead, spirits, black magic and the black arts. As such, artisans craft items that would appeal to a person’s dark or gothic side. There is an abundance of e-commerce websites and specialty stores whose emphasis is on jewelry and the darkside. In these places, a person will be able to find gothic jewelry such as pentacle pendants, gothic cross necklaces, spider-and-web piercings, and more.

Also known as pagan jewelry, gothic body ornaments are made from many types of materials, but they are typically available in gold, sterling silver and pewter. They may come plain or be encrusted with jewels. Many pieces of gothic jewelry have their roots in esoteric sources, such as signs and symbols used in ancient Egyptian lore or those employed in Celtic rituals. Other pieces of gothic jewelry are timeless icons representing the eerie: coffin-shaped rings, heavily ornate cross brooches, earrings shaped like the heads of howling wolves.

Slave bracelets, also known as handflowers or maille bracelets, are also popular examples of gothic jewelry. These look like chain mail, or pieces of woven metal. They are different from conventional bracelets in that they are worn not just on the wrist, but on practically the whole hand, and their intricate patterns are sure to attract attention. Bib and choker necklaces are also popular gothic accessories. Catalogues of gothic jewelry oftentimes include so-called ‘poison’ rings or bracelets. These items have a small compartment where the wearer can presumably keep very small or fine materials, such as powder. Maille, chandelier or dangling earrings are also available to complete one’s overall look of mystery.

Gothic jewelry is easy to wear and can be used to dress up or dress down. They are easily available and the variety offered is endless. Because they depict arcane symbols and figures, gothic jewelry imparts a sense of mystery and secrecy. Popular among both the young and not-so-young, gothic jewelry may be dark, but not dreary; ornate, but not tawdry. In fact, it is just the opposite: jewelry and the darkside – a hauntingly beautiful combination.

Sam Serio is an Internet Marketer, musician and a writer on the subject of jewelry and gemstones. For more information on jewelry and gemstones, we cordially invite you to visit http://www.morninglightjewelry.com to pick up your FREE copy of “How To Buy Jewelry And Gemstones Without Being Ripped Off.” This concise, informative special report reveals almost everything you ever wanted to know about jewelry and gemstones, but were afraid to ask. Get your FREE report at http://www.morninglightjewelry.com

Posted on Mar 28th, 2007

Watch any of the major movie, television, and music award shows on television today and one of the first things you’ll notice about the celebrities on the red carpet, aside from their extravagant (and sometimes outlandish) attire, are the amount and size of the jewelry they are wearing. Hip-hop jewelry, more commonly known as bling-bling, is definitely not understated fashion. The bigger and the flashier it is, the better. Preferred by many of today’s celebrities, hip-hop jewelry adorns the fingers, necks, arms, even the teeth of many stars.

Oversized studs and chains are the trademarks of hip-hop jewelry and are preferred by celebrities such as Sean Combs, or P. Diddy. At the 2004 MTV Video Music Awards, he sported a diamond ring, bracelet, and watch from Jacob and Company. Rapper 50 Cent is another celebrity who is hardly ever seen without his hip-hop jewelry. On his web site, 50 Cent offers more affordable, though just as flashy, bling-bling for those of us who do not earn the megabucks that he and his fellow celebrities rake in. There are also many other web sites that offer low-priced hip-hop jewelry inspired by popular rap artists.

Hip-hop jewelry comes in many shapes and sizes, all of them meant to catch the eye and attract attention. Heavy chains of silver or gold (or both) can oftentimes be seen on celebrities such as LL Cool J and Ja Rule in their music videos. Hip-hop jewelry web sites offer fully ‘iced-out’ bling-bling, or watches, rings, bracelets and earrings that are heavily decorated with real or faux diamonds. So-called ‘spinner’ watches and rings are big best sellers in the hip-hop jewelry category. Also available are customized, removable gold, silver and platinum teeth which may be studded with jewels and gemstones, so even the pearly whites can have their share of hip-hop jewelry.

Women celebrities are keeping pace with their male counterparts when it comes to wearing hip-hop jewelry. Stars such as Beyonce, Lil’ Kim, Ashanti and Missy Elliott are regularly seen in pictures wearing large diamond jewelry items of various colors. Even young female celebrities are getting on the bling-bling bandwagon. Teen stars like Jo Jo and Hilary Duff are said to be avid hip-hop jewelry enthusiasts and count themselves among the large number of bejeweled stars today.

Large, ostentatious pieces of jewelry did not start becoming popular only because of the hip-hop cultural phenomenon (think Elvis Presley and Tom Jones), but hip-hop has altered the jewelry market in a big way. Fans see what their favorite celebrities are wearing, and there are numerous options for them to emulate their idols – at least in terms of fashion. Jewelry has always been a part of popular culture, and today’s hip-hop jewelry and the celebrities who wear them are even more so in this age of instant information.

Sam Serio is an Internet Marketer, musician and a writer on the subject of jewelry and gemstones. For more information on jewelry and gemstones, we cordially invite you to visit http://www.morninglightjewelry.com to pick up your FREE copy of “How To Buy Jewelry And Gemstones Without Being Ripped Off.” This concise, informative special report reveals almost everything you ever wanted to know about jewelry and gemstones, but were afraid to ask. Get your FREE report at http://www.morninglightjewelry.com

Posted on Mar 27th, 2007

The mysterious and the mystical have always had the power to hold human beings in thrall throughout the millennia. Celtic jewelry is no exception to this, since they are an extension and a reminder of the traditions and rituals of the Celts, an ancient European people. Today, men and women of all ages wear Celtic jewelry not only for their beauty, but also for their symbolism and metaphysical connotations.

Also popularly — though inaccurately — known as Claddagh jewelry, Celtic designs are appreciated for their intricacy and beauty. Numerous patterns of Celtic origin, such as the spiral and the cross, are used by jewelers in their creations. The Celtic spiral symbolizes eternity and is used abundantly in many Celtic jewelry items today. Just as popular is the Celtic cross, which pre-dates the Christian cross by about two centuries. The Celtic cross is thought to bring greater knowledge, understanding and the fortitude to deal with trials and adversities, as compared to the Christian cross, which is believed to protect the wearer from harm.

Claddagh rings and bracelets are two more examples of popular Celtic jewelry items that are replete with symbolism. Rings that have the Celtic knot design symbolize eternal and undying love; this is why they are exchanged by the bride and groom in present day wedding ceremonies – to signify their fidelity and never-ending commitment to each other. Such rings and bracelets are also given to friends as an indication of loyalty.

Necklaces and pendants are likewise integral parts of a Celtic jewelry collection. Depending on the wearer’s preferences, the pendant may depict the image of Celtic figures such as the ever-popular knot, spiral, Celtic cross, serpent or dragon. Such symbols have deep spiritual and religious meaning, and it is one of the main reasons why Celtic jewelry items are popular dress accessories today.

A person does not have to be Irish or Scottish or to have any other Celtic connection in order to appreciate Celtic jewelry. Whether given as gifts or maintained as personal keepsakes, these unique pieces can be enjoyed just for their beauty alone. But a little awareness of their meaning, as well as their place in history and tradition add to their air of enigma and allure.

Sam Serio is an Internet Marketer, musician and a writer on the subject of jewelry and gemstones. For more information on jewelry and gemstones, we cordially invite you to visit http://www.morninglightjewelry.com to pick up your FREE copy of “How To Buy Jewelry And Gemstones Without Being Ripped Off.” This concise, informative special report reveals almost everything you ever wanted to know about jewelry and gemstones, but were afraid to ask. Get your FREE report at http://www.morninglightjewelry.com

Posted on Mar 26th, 2007

Body jewelry and body piercing practices have been observed by various groups of people all over the world throughout the centuries. For some tribes it is a rite of passage, for others it is an indicator of social status. For many, body jewelry is used to enhance personal beauty and as devices to rise above the rest of the pack. Today’s celebrities have been at the forefront in making body jewelry much more mainstream and acceptable – even desirable.

“What’s a little pain if it’ll make me look hip” seems to be the prevalent thought among the young and the old who are turning out in increasing numbers to participate in the body jewelry trend. Not so long ago, only punk rockers and those with ‘bad boy’ images, such as former NBA star Dennis Rodman, were seen sporting body piercings in mainstream media. Today, body jewelry is endorsed by pop celebrities with mass followings, including Britney Spears, Christina Aguilera, Fiona Apple and Lenny Kravitz. Britney Spears has an extensive collection of navel rings, and Christina Aguilera is said to wear the most interesting body jewelry in areas that are covered by her clothing.

Some celebrities with an otherwise ‘serious’ image are nevertheless fans of body art. Actress Camryn Manheim of the television drama ‘The Firm’ sports multiple earrings on the cartilage of one ear. Gillian Anderson, who played the cynical and skeptical FBI agent Dana Scully in the television series ‘The X Files,’ has a pierced belly button. Performers with tongue piercings include former Spice Girl Melanie Brown (Scary Spice) and dancer Jimmy Gulzar, while supermodels Christy Turlington and James King are proud of their piercings. Some sports celebrities also wear body jewelry, including WWE wrestlers A-Train and Billy Gunn, as well as football player Ricky Williams.

Body jewelry has also been used throughout the ages to enhance sensation, and by extension, sexuality and sexual performance. Genital and nipple piercing in both men and women, while not as widespread as nose, ear, tongue, navel and eyebrow piercing, still has its own following. Singer Janet Jackson has stated on the Oprah Winfrey talk show that she likes the sensation that her pierced nipples give her. Other celebrities with pierced nipples include rock musicians Axl Rose and Tommy Lee, Icelandic singer Bjork and rapper Lil Kim. Pop princess Britney Spears likewise has a pierced nipple.

Celebrities, whether they like it or not, are oftentimes looked up to as role models and the influence they wield over their fans is considerable. Fans emulate their idols’ preferences: from clothing, mannerism, even to the wearing of body jewelry. More and more, they are playing a leading role not only in the direction of today’s fashion trends but also in the shaping of modern pop culture.

Sam Serio is an Internet Marketer, musician and a writer on the subject of jewelry and gemstones. For more information on jewelry and gemstones, we cordially invite you to visit http://www.morninglightjewelry.com to pick up your FREE copy of “How To Buy Jewelry And Gemstones Without Being Ripped Off.” This concise, informative special report reveals almost everything you ever wanted to know about jewelry and gemstones, but were afraid to ask. Get your FREE report at http://www.morninglightjewelry.com

Posted on Mar 25th, 2007

Wearing birthstone jewelry is very popular today. Not only is it fashionable; somehow, it also makes the item feel more personal and part of the wearer’s personality. Almost all gems are believed to be imbued with some special sort of power and this is one of the reasons why it is considered lucky to wear birthstone jewelry. Let’s look at some of the mystical properties and beliefs about these special gems and some famous people who would wear them.

January’s birthstone, the garnet, is believed to have blood purification properties and to protect against poisoning. Actress Faye Dunaway and supermodel Kate Moss are two celebrities who were born in January.

The amethyst, the gem of the month for February, is a symbol of serenity and peace. In addition, it’s reputed to protect the wearer from intoxication. Princess Stephanie of Monaco, singer Roberta Flack and actress Drew Barrymore have amethysts in their birthstone jewelry.

March’s birthstone is the clear blue aquamarine. Perhaps because of its color, it is sacred among sailors, who believe that it will protect them from the perils of the sea. NBA player Shaquille O’Neal, heartthrob Freddie Prinze Jr. and singing legend Liza Minnelli are among the celebrities who are under the protection of the aquamarine.

The eternally stylish and elegant diamond is April’s birthstone. Believed to symbolize true love, it is the most popular gem used in wedding rings. Among the notables having diamond birthstone jewelry are England’s Queen Elizabeth II, actress Jessica Alba and tennis player Andre Agassi.

May’s birthstone is the enigmatic emerald. Some people believe that emeralds are magic and had the ability to make the wearer psychic. Famous people having the emerald as their birthstone include British Prime Minister Tony Blair, socialite Bianca Jagger and singer Janet Jackson.

The simple and classic pearl is the birthstone for June. It is viewed by various cultures as a symbol of power, love, purity and chastity. Pearl birthstone jewelry celebrities count sex symbols Marilyn Monroe and Angelina Jolie among their numbers.

The red ruby is July’s birthstone. It is believed to help in matters of love and to enhance sexual prowess. Hollywood actor Tom Cruise and the late Diana, Princess of Wales, are among the celebrities born in July.

Birthstone jewelry for August includes the lime green peridot, is traditionally believed to give good sleep and protect the wearer from nightmares. Oscar winner Halle Berry and Grammy winner Whitney Houston are two of the women who count the peridot as their birthstone.

Sapphire is the birthstone for September. It is believed the give the power of precognition and is also linked to joy and peace. Two glamorous figures who can be poster babies for sapphire birthstone jewelry are actresses Brigitte Bardot and Gwyneth Paltrow.

The delicate opal is October’s birthstone. Some cultures believe the opal brings bad luck, while others associate it with innocence and purity. Tony-winning actress Julie Andrews and U.S. Senator Hillary Rodham Clinton were born in October.

The topaz is central in November’s birthstone jewelry. Medicine men and women in some cultures used ground topaz in their concoctions to heal asthma, and the birthstone was also reputed to have a calming effect on the quick-tempered. The late Princess Grace Kelly of Monaco and Hollywood actress Demi Moore are two examples of famous November babies.

Finally, we have turquoise as December’s birthstone. The Indians of North America revered this gem because of its power to warn the wearer of danger and because of the luck it brought. Pop princess Britney Spears and film director Steven Spielberg celebrate their birthdays in December.

Wearing birthstone jewelry is a popular tradition that continues to this day. Necklaces, rings, bracelets, earrings, brooches and many other dress accessories adorned with these gems are not only fashionable but also more meaningful for the wearer or for the recipients of such gifts. Also, having birthstone jewelry is a reminder that you have at least one thing in common with celebrities!

Sam Serio is an Internet Marketer, musician and a writer on the subject of jewelry and gemstones. For more information on jewelry and gemstones, we cordially invite you to visit http://www.morninglightjewelry.com to pick up your FREE copy of “How To Buy Jewelry And Gemstones Without Being Ripped Off.” This concise, informative special report reveals almost everything you ever wanted to know about jewelry and gemstones, but were afraid to ask. Get your FREE report at http://www.morninglightjewelry.com

Posted on Mar 24th, 2007

Throughout the ages, men and women have used gemstones and crystals in personal ornaments and body decorations as bewitching jewelry. Wearing them as charms, talismans or amulets, they were believed to possess the power to ward off evil spirits (or attract benevolent ones), keep one safe from harm, or to find love. To this day, many people of all ages and from all walks of life believe in the magical power of certain gems and make bewitching jewelry part of their everyday attire.

Take pearls, for instance. In the olden days, if a maiden wanted a man to fall in love with her, she would put pearls ground into a fine powder into a glass of wine and somehow get him to drink it. A pretty costly way to catch a man, that method. Nowadays, wearing pearls is believed to enhance one’s inner character and bring about peace and serenity. Gold is another example of bewitching jewelry. Since time immemorial, it has captured the fascination of all people, and is one of the cornerstones of the science of alchemy. Gold is used to enhance the power of other gemstones, hence its popular use as a setting. It is also believed to attract wealth and influence, because the wearer is perceived to be strong and powerful.

Bewitching jewelry is not confined to fashionable purposes. The Indian warriors of old used to have swords that were adorned with garnets, secure in the belief that this would bring them luck in battle. Today, garnet jewelry presented as a gift signifies the giver’s feelings of eternal love and commitment. It can also be worn as a charm to increase sensuality and sexuality. Similarly, diamonds are said to aid in the release of sexual tension and to help the wearer enjoy a fantastic sex life. I wonder what that says about girls who treat diamonds as their best friend?

Sapphires are benevolent examples of bewitching jewelry. Aside from preserving friendships and promoting loyalty, they are also believed to protect the wearer from capture. Turquoise is likewise popular as a talisman because of its alleged property of changing colors when the wearer is in peril. Plus, it is used in amulets in many cultures because it is believed to be a bringer of luck.

There are many, many other beliefs regarding the use of gemstones as bewitching jewelry. They may be worn as talismans, charms, amulets or simply as fashion accessories. But for many people today, as in the ancient times, jewels are chosen not only for their beauty, but for the perceived benefits that they will bring to the wearer as well.

Sam Serio is an Internet Marketer, musician and a writer on the subject of jewelry and gemstones. For more information on jewelry and gemstones, we cordially invite you to visit http://www.morninglightjewelry.com to pick up your FREE copy of “How To Buy Jewelry And Gemstones Without Being Ripped Off.” This concise, informative special report reveals almost everything you ever wanted to know about jewelry and gemstones, but were afraid to ask. Get your FREE report at http://www.morninglightjewelry.com

Posted on Mar 23rd, 2007

Lance Armstrong bracelets, the yellow rubber wrist bands inscribed with the motto LiveStrong, are tangible parts of champion American cyclist Lance Armstrong’s legacy. Diagnosed with testicular cancer on October 2, 1996, Armstrong battled with the disease and didn’t let it get in the way of his will to wear the yellow jersey once again to compete in the Tour de France cycling tournament. In partnership with sports apparel firm Nike, he started selling his Lance Armstrong bracelets for a dollar apiece, with the profits going to the Lance Armstrong Foundation to fund cancer research.

It is not so surprising to find that the Lance Armstrong bracelets have become a cultural phenomenon. Aside from being very affordable, people feel they are contributing to a worthy cause by buying and wearing the yellow bracelets. Add this to the fact that the wrist band is not difficult to wear as a fashion accessory. It goes along well with almost any attire: from your regular jeans-and-shirt attire to preppy to sports outfits. School children and teenagers think it is hip to be seen wearing one, and it doesn’t make a huge dent in their allowance to buy it. Professional athletes have been seen wearing them at sports events. Even corporate executives in power suits have taken to wearing these Lance Armstrong bracelets.

Made from rubber, it is similar to other cause-related bracelets that have emerged over the past years, such as those for breast cancer and diabetes. Many Americans collect these wrist bands, including the Lance Armstrong bracelets, because aside from being fashion-friendly and easy to wear, they have philanthropic and social significance.

Why yellow? This color is especially significant to Lance Armstrong. Aside from imparting feelings of warmth and optimism, yellow is the color of the jersey that the leading Tour de France cyclist is given to wear, and which he has worn to victory numerous times. The yellow Lance Armstrong bracelets are his standard bearers in his fight against cancer, and they bear witness to the things that have given his life new meaning.

Since ancient times, women and men have worn one form of jewelry or another as a way of expressing some sentiment, feeling or as a symbol. The Lance Armstrong ‘Live Strong’ bracelet is a modern version of an age old tradition; jewelry as a symbol of hope, courage and support of a worthy cause.

Sam Serio is an Internet Marketer, musician and a writer on the subject of jewelry and gemstones. For more information on jewelry and gemstones, we cordially invite you to visit http://www.morninglightjewelry.com to pick up your FREE copy of “How To Buy Jewelry And Gemstones Without Being Ripped Off.” This concise, informative special report reveals almost everything you ever wanted to know about jewelry and gemstones, but were afraid to ask. Get your FREE report at http://www.morninglightjewelry.com

Posted on Mar 22nd, 2007

At a recent art show, I could not help but notice that not everyone’s day was going as well as mine! As I experienced a constant stream of people flooding into my booth and buying my artwork, my neighbors were sitting idle and waiting. Not only did I have people buzzing in and around my booth, but after they purchased my artwork, they told their friends to come to my booth and buy from me!

I had experienced too many art shows from the other side of the fence. I knew then that I needed to share my successful art show strategies with my fellow artists.

First, get rid of your director’s chair. Artists that avoid perspective customers always amaze me. You’ve spent so much time creating your art to sell. You’ve spent the time and money to exhibit at the show. Why hide? If you want to sell your work, you must interact with the public.

Put yourself out there! It’s very simple - you create additional value to your artwork when you interact with a perspective customer. Explain to them what makes your art work unique. Tell them how you came about conceiving and producing your artwork. Tell them the story, people are interested, and when they buy the piece they now own additional information about the piece to share with their friends.

It’s important to give a reason for someone to stop at your booth. Utilize a main focus piece on an easel or pedestal in order to draw interest from the crowd.

Using signage is an easy way to give someone a reason to stop at your booth. With signage, you can give suggestions for alternative uses of the artwork. For example, many of my sushi dishes sold as candle displays, soap holders, bread plates, etc.

Run a show special and use signage to promote the details. It’s important to give an added incentive to purchase something from you that day. Take one of your lower end products and create an easy way for people to purchase more of them – buy 2, get 1 free for example.

Invite people to sign up for a free drawing to win a piece of your artwork. This last step allows you to capture their name and email for future marketing purposes.

Finally, take a good look at your booth. The success of your next art show will increase when you create the successful booth. View your booth from the customer’s vantage point. Is it inviting? Does it create the “I gotta have that piece!” mindset? Attend an art show yourself. Go from booth to booth and see what draws you in to look further. See which booths the people flow to. What about those booths caused you to walk in? Keep notes, assemble that information, and apply it to your booth when you set up for your shows.

Keep your booth fresh throughout the entire show. Remember every time someone walks into your booth they are a customer meeting you for the first time and you always want to make a great first impression.

Steve Popkin, a veteran glass artist, makes it easy for artists to become successful. Learn the secrets most artists and craftsmen will never know about selling artwork in his complimentary e-course just visit Selling Artwork

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